Designed to replace single-use coffee cups, the Returnable Circular Cup is a new, circular cup system for hot beverages on-the-go, where the cup is returned to be commercially washed, and then reused to serve new customers again and again. According to supplier Circular & Co, 94% of consumers are still not actively engaging with reusables, the direct ownership model has had limited success. The Returnable Circular Cup offers customers a convenient, on-hand reusable option, helping them engage with reusables without the necessity of directly owning a reusable cup.
Consumer trends for sustainable alternatives, and recent UK Government legislation placing bans on certain single-use food packaging items, are driving a shift in buying behaviour from single-use to sustainable options, like returnable and reusable solutions. BWKT Travel plays an important role in helping its customers prepare for legislative changes, such as the ban on single-use plastic cutlery, plates and polystyrene trays announced by the UK Government over the weekend. We source and develop suitable alternatives, and are first to bring to market innovative, sustainable products, like the Returnable Circular Cup from Circular & Co.
Designed and built to last, the Returnable Circular Cup can last over 500 wash cycles, which is the equivalent of 1.5 years of daily coffee servings. After just 2 uses, the CO2 emission of the Returnable Circular Cup are offset versus a single-use alternative, which means huge amounts of CO2 never reach the atmosphere.
Available in 8oz and 12oz, chalk and grey, the Returnable Circular Cup offer customers a premium coffee experience, whilst reducing wastage costs and preventing littering. The cup can also be QR and/or RFID enabled with complete flexibility of tags. Made from 100% recycled content, the Returnable Circular Cup is recyclable up to 6 times.
The Returnable Circular Cup will be available to purchase from WKT Travel from March 2023 – for more information, please click here.
