The 14-page Spring/Summer INNOVATE 2025 brochure has launched, helping travel operators deliver their fresh and vibrant Summer food and drink menus. As part of its Sustainable Future programme, WKT Travel works with leading suppliers to bring innovative and sustainable product solutions to its customers in the travel industry via its INNOVATE brand – publishing a brochure twice yearly that features the very best of what’s new in food packaging and hygiene products.
For Summer events, featured on page 3, the brochure includes the new Ball Aluminium Cup®. A durable, lightweight cold drink cup that is made from 90% recycled aluminium. These cups are designed to be individually used for the duration of an event (rinsed and refilled) and then responsibly disposed of when the event is finished. Made of infinitely recyclable aluminium, the Ball Aluminium Cup® is available in multiple sizes and can be bespoke printed.
Featured on page 4 is WKT Travel’s new ‘Metro Cup Lift ‘n’ Slide lid’. Made from PP and fully recyclable, this exclusive brand lid has a unique Lift ‘n’ Slide mechanism that allows for a closed position when on the move, and easily slid to an open position for practical and comfortable drinking. Suitable for hot drinks, the 90mm lid diameter fits 10-20oz cups.
Continuing the theme of beverages, page 6 brings a touch of Summer flavour inspiration to the hospitality sector with Sweetbird syrups® in pistachio and peach iced tea. Made in the UK, the range has been created using a select number of ingredients, free from artificial colours and GMOs. All are approved by The Vegan Society to be used with dairy alternative milks for vegan friendly options. Other flavours and sugar-free options are also available.
For those Summer salads and sandwiches, award winning Notpla SeaView deli packaging lined with Notpla Coating feature on page 8. Combining two natural material innovations – seaweed coating technology and a new, seaweed window, the Notpla SeaView collection is 100% natural and recyclable. Designed for sandwiches, wraps, salads, and deli favourites, the Notpla SeaView collection’s clear on-pack messaging is loved by consumers. Snug-fit closures retain food freshness, offering you the performance of traditional packaging.
Appearing on page 13, RE:MIND offers a luxury hand and body care range; raising the bar through a first of its kind collaboration with Amplify Goods, a certified diverse social enterprise. Amplify Goods will donate at least 50% of their profit from RE:MIND to supporting grass-roots charitable projects. The range includes a cleansing and uplifting Hand and Body Wash, available in 5L refills, and a nourishing Hand and Body Lotion with soothing shea butter in 1L refill pouches. Both are paired with a choice of 500ml dishwasher safe glass bottles or great value recycled PET bottles, produced and hand-packed in the UK using upcycled cardboard waste from local businesses.
Last but not least, LESSEAU Manual Dispenser and Solid Hand Wash Bars are displayed on page 12. Embracing the timeless method of hand washing with solid bars, integrating cutting-edge technology to eliminate plastic waste and reduce water usage, these patented dispensers and hand wash bars are designed for professional environments, ensuring hygienic use while addressing the pressing needs of customers and the planet. Experience the luxurious, fragranced, plant-based formulation that perfectly aligns with the latest trends and consumer demands.
Our market-leading food packaging and hygiene solutions create value for travel operators through market-leading innovation. The 14-page INNOVATE Spring/Summer brochure collates the very best material and design innovation from 2025, to help travel operators add value to their brand during the Summer season.
Click here to view the brochure.
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